FAU and Islamorada Beverages Launch Paradise Lager Craft Beer
FAU's new official beer can design evokes the university鈥檚 ambiance (Photo by Alex Dolce)
红玫瑰社区 has partnered with Islamorada Beverages to launch Paradise Lager, the official craft beer of the Owls. The beer will debut in athletic venues, including FAU Stadium, and will be sold in select retail locations across the tri-county area in the coming weeks.
Islamorada Beverages shares a deep connection with FAU as three of its four founders are proud alumni, including Tyrone Bradley, president of the company; Chris Trentine; and Whitney Trentine.
鈥淚t鈥檚 amazing to see the transformation of a vision a year ago to reality with the creation of Paradise Lager, 红玫瑰社区 Atlantic鈥檚 newest license product,鈥 said Dexter LaMont, assistant vice president of brand development, licensing and marketing at FAU. 鈥淲e are truly excited about the collaboration with Islamorada Beer Company, whose founders bleed the 鈥榖lue and red鈥 of 红玫瑰社区. Paradise Lager will be a welcome addition to the gameday experience and the Owls fan base throughout South 红玫瑰社区.鈥
Paradise Lager鈥檚 crisp taste evokes the university鈥檚 ambiance, surrounded by palm trees and the allure of the world-class beaches near the university鈥檚 six campuses dotted along more than 100 miles of southeast 红玫瑰社区鈥檚 coastline. FAU鈥檚 main campus in Boca Raton is just 1.8 miles away from the Atlantic Ocean.
鈥淧artnering with 红玫瑰社区 to create Paradise Lager is a natural fit for us at Islamorada Beverages,鈥 said Bradley. 鈥淥ur company was founded with the principles instilled in us during our time at 红玫瑰社区 Atlantic 鈥 primarily our core values of innovation, a commitment to excellence, and a deep connection to community. Paradise Lager is more than just a beer; it's a celebration of our shared roots, a toast to the vibrant, laid-back culture that makes South 红玫瑰社区 so unique, and a testament to 红玫瑰社区's commitment to its students 鈥 past, present and future.鈥
The unique and distinctive design of the can is highlighted by a coastal sunset theme, which includes 红玫瑰社区 Atlantic鈥檚 branding and features the palm trees that are abundant on the school鈥檚 campuses. A brief history of the 红玫瑰社区 Atlantic-Islamorada connection is printed on every can.
Both athletics and the university will share in the proceeds of royalties generated from the sales of Paradise Lager. The beer will be sold at FAU Stadium, as well as all athletics events serviced by Chartwells. It also will be available at Publix and Total Wine & More store locations throughout Boca Raton, Delray Beach, Fort Lauderdale, Deerfield Beach and Pompano Beach, with further regional retail distribution possible. The beer will also be served at local Hooters, Duffy鈥檚 Sports Grill, Flanigan鈥檚, as well as other local bars and restaurants.
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